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JOAQUIN MONTESCLAROS
CREATIVE DIRECTOR 

The Future of Brand Creativity:
Tech-Enabled Storytelling told through Gamification & Entertainment.

Read about the intersection of creativity & technology 
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Creativity for the Modern Economy

Recognition:

2025 MMA SMARTIES EUROPE - LET’S STORY BY APPLAYDU AI STORYBOOK - AI-Driven Creative Excellence  BRONZE

2025 Parent's Pick Awards - APPLAYDU FAMILY GAMES - Best Educational App - GOLD

2025 The Drum Awards Festival - LET’S STORY BY APPLAYDU AI STORYBOOK - Content: Education & E-Learning - GOLD

2025 The Drum Awards Festival - LET’S STORY BY APPLAYDU AI STORYBOOK - Digital Experience: Education & E-Learning - BRONZE

2025 The Drum Awards Festival - Hyundai x Asphalt ELECTRIC RACE - Best Digital Experience - Automotive - GOLD

2025 The Drum Awards Festival - Hyundai x Asphalt ELECTRIC RACE - Best Media Omni Channel -  BRONZE

2025 LISBON AWARDS - Hyundai x Asphalt ELECTRIC RACE - Gaming Category - Partnership & Sponsorship - SILVER

2025 LISBON AWARDS - Hyundai x Asphalt ELECTRIC RACE - Gaming Category - Activation & Events - SILVER

2025 LISBON AWARDS - Hyundai x Asphalt ELECTRIC RACE - Digital Category - Digital Games- SILVER

2025  MMA Smarties Europe - Kinder Applaydu App - Best Retail Innovation - SILVER

2024 MMA SmartiesXGlobal - Kinder Applaydu App - Best Impact Media for Gaming - BRONZE

2024 Moms Choice Awards - Best Video Games for Kids GOLD

2024 Shorty Impact - Best Cause Youth & Family WINNER (Best of Show)

2024 Shorty Impact - Best Original Video Game GOLD

2024 - Parent's Pick Awards - Award-Winning Preschool Products for 2024 - Best Educational Products for GOLD

2024 The Drum Awards Festival - Best Digital Experience for FMCG - Kinder - Applaydu App - SILVER

2024 The Drum Awards Festival - Best Mobile App - Kinder - Applaydu App - GOLD

2024 The Drum Awards Festival - Finalist for Best Content - Kinder - Applaydu App - GOLD

2024 Global Screening Council - MMA Smarties x Global & North America

2024 La nuit des Rois - France - in Web3 & Immersive experience - LEGO® Friends: Heartlake Friendship Zone BRONZE

2024 The Drum Awards - AMERICAS - Gaming Category - LEGO® Friends: Heartlake Friendship Zone GOLD

2019 MMA Smarties - Cross Media category: Coca-Cola Uplift – AFF Suzuki Cup Activation using Augmented Reality technology GOLD

2019 MMA Smarties - Innovation category: Coca-Cola Uplift - AFF Suzuki Cup Activation using Augmented Reality technology BRONZE

2019 Guinness World Longest Table in Asia - Coca Cola Longest Table Activation Vietnam2019

Spikes Asia - Design, Spatial & Sculptural Exhibitions and Experiences - Redbull Solar Energy Billboard FINALIST

2019 Adstar - Redbull Solar Energy Billboard2019 Adstars - Finalist for Design - Redbull Solar Energy Billboard - CRYSTAL for Design

2016 Kidlat Awards - Entertainment & Leisure - Resorts World Manila 'Cinema Roulette' - GOLD

2016 Kidlat Awards Entertainment & Leisure Resorts World Manila 'World Of Luck' Integrated Campaign - GOLD

2016 Adfest - Direct - Resorts World Manila 'Cinema Roulette' - FINALIST

2016 Adfest - Direct - Resorts World Manila 'World Of Luck' Integrated Campaign - FINALIST

2014 Ads of the world | Part of the Clio network Lexus “Snake” Print Ad Craft Philippines

2012 DDB Global Awards, Philippine Department of Tourism “Needles” Print ad DM9 JaymeSyfu

Applaydu App "Part of Family Playtime" KINDER JOY & KINDER SURPRISE

Let's Story by Applaydu "AI STORYBOOK" KINDER CHOCOLATE

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The Electric Race (Online & Offline race) Hyundai x Asphalt Legends 

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Heartlake Friendship Zone INCLUSIVE METAVERSE FOR KIDS LEGO

Solar Billboard CHARGE AHEAD INTO YOUR DREAM REDBULL

Asia's Longest Table Integrated Campaign COCA COLA

Uplift Augmented Reality Football Cans Coca Cola

WORLD OF LUCK Cinema Roulette RESORTS WORLD CASINO

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